did you hire your competitors to market for you?

in the snicker-worthy department, I got one of those yule-time advertising emails for a lighting shop I once did business with. They were excited to tell me about their sale on fancy ceiling fixtures, announcing it with this headline:

Holiday Chandelier Blow Out Sale

I dunno, but the words "chandelier" and "blow out" juxtaposed don't do much to get me into the buying mood.